Gradually with the 80, 90 into the era of marriage, the entire household building materials
industry consumer groups have also changed, younger has become the current trend, if continue to maintain
the traditional home model style, has been completely unable to meet the consumption needs of young
consumers, for traditional home dealers, improve the product chain and launch new products become the goal
Before the main thinking of the problem. For bathroom enterprises, in the face of such a "fresh
meat" market, the reform and innovation of products and a certain breakthrough in design style are
the only way for enterprises.
"Fashionable" products are more popular
with consumers
"Young, fashionable, personalized" as the symbol of
the new generation of home consumers in the home demand, take bathroom as an example, personalized
bathroom products have been favored by consumers in the market, but now the style and function of bathroom
are not enough to meet the needs of young consumers, and the phenomenon of homogenization is serious, this
old topic in the current home industry market Still popular, even though the differentiation has started,
but similar bathroom products are still full of the whole market. Therefore, even if household enterprises
use personalization as a way to attract consumers, it is not very attractive for young consumers who
pursue to show their own personality. In order to win the young consumers, the traditional development
mode is not feasible. It is necessary to innovate products, enrich the types and functions of products,
and make the home design style from "traditional" to "fashionable".
Diversified mode of family guidance production
"Younger" home mainly includes appearance, function and material. What kind of appearance,
function and material can attract young consumers? Young consumers can not only pursue the
"green" of home, but also the basic standard for the younger generation of consumers. On top of
the basic standards, bathroom products should also have beautiful appearance and various functions. At
present, most of the household products in the market have single function, but the actual function is
still in place, and the household enterprises still have a long way to go.
In order to enter the
market of "fresh meat", home furnishing enterprises must "change their faces",
especially to cater to the taste of consumers with brand-new products. As far as bathroom enterprises are
concerned, opening up a unique and innovative product chain can quickly occupy the future market, promote
the enterprise value in an all-round way, and win the consumer market in a large scale, so that the future
road can be broader and longer.